Concept, storytelling, design and creative direction of Bubble World Experience, a 2.500 sqm immersive experience for all audiences inspired by the fancy and colorful world of bubbles in all its shapes, forms and materials. The visitor is invited to travel in a surreal world bouncing from one room to another, inside fancy landscapes, above imaginary metaverses, always in pastel colors, low polys and simple geometrics. The experience features a hot air balloon flight simulator, a VR experience, an interactive led room, a bubble robotic performance, a room packed with balloons, a giant bath pit with millions of soft balls, an infinity room, and more.