VenueIce skating ring, Kuwait
CreditsProduced by Al Raisi Group
Motion graphics by Prismax
The design of the 2014 edition was based on Art-Deco shapes and patterns, and diamond shapes, revamped with an oriental content. Those simple Art-Deco elements were symmetrically combined and duplicated to create more complex forms, used to design the LED screens, the trussing structures, the stage elements as chandeliers, backgrounds, and decoration elements. The result was a cutting-edge interpretation of the old, providing a fresh and unique identity for the 2014 edition of the Hala Layali Febrayer show.