The Smurf Experience

Mission
Concept / Show Design / Storytelling / Exhibition Design / Experience Design / Art Direction
Venue
Palais du Heisel, Brussels (B)
Porte de Versailles, Paris (F)
Centro, Oberhausen (D)
and worldwide tour until 2023
Date
2018
Credits
Motion graphics by Dirty Monitor
Produced by Cecoforma

photos

 

statement

For the 60th anniversary of the Smurfs, an immersive and temporary experience of 1 500 sqm targeted for kids and families. Entering the experience, the visitor feels reduced down to the size of a Smurf, gets invited to visit the Smurf village and to live a larger than life Smurf adventure leading to Gargamel’s house, before flying away sitting on a stork’s neck. The experience is enhanced with interactive technologies like virtual reality, video mapping, interactive and holographic video projections, motion capture, but also playground activities and an educational trail about the sustainable goals of the United Nations.

drawings

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