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The Smurf Experience

Mission
Concept / Show Design / Storytelling / Exhibition Design / Experience Design / Art Direction
Venue
Palais du Heisel, Brussels, Belgium
Porte de Versailles, Paris, France
Centro, Oberhausen, Germany
Brno, Czech Republic
Bratislava, Czech Republic
Dallas, USA
Date
2018 - 2026
Credits
Concept, Storytelling, Exhibition Design &
Artistic Direction by Marcos Viñals Bassols
Motion graphics by Dirty Monitor
Produced by Cecoforma

photos

 

statement

Created for the 60th anniversary of the Smurfs, this 1,500 sqm immersive exhibition places the visitor at Smurf scale — physically shrunk into the village, inhabiting a world where mushroom houses tower overhead and every prop is oversized. The central scenographic decision was to make the scale shift total and immediate: the visitor doesn’t observe the Smurf world, they enter it. The experience has since toured multiple cities across Europe, the United States, and the Middle East.

drawings

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